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Is there a difference? You bet.

When you come here, you discover that magic tricks aren't all about top hats, rabbits, hankys and card tricks that your uncle showed you when you were 5 years old. There's no hokey, suspicious props here.

We're big fans of close-up, street magic. In our view, it's the most realistic form of magic out there. We breathe it, it pumps through our viens, we eat it in a big bowl with milk. People take it seriously when you twist reality. Magic can be as casual as the guys and girls walking down the street. It can be as simple as a deck of playing cards, a coin or a bill.

And it can blow people's minds. It knocks their record for a couple of skips, and makes them question -- just for a second -- that there's more to the world than the boring, mundane, everyday routine.

You know that cheesy maxim, "Knowledge is power?" We agree, somewhat. When you get into magic, and start hanging out here, you find out that "how" and "why" are just as important as "what." You start sizing things up differently. Things that seemed out of reach now move to within your grasp.

Welcome to E-life.

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Just got my package today. It's the second one I purchased within two days of another order. I was so impressed with Tagged, I wanted m... (see all)

-  Joshua - Brunswick, Ga, United States, 

i think all of your tricks are [powerul your cards are awsome and tricks are simple thts is the bst thing about your store (see all)

-  Cameron - Massachusetts, 

Everything changed for me. When I got bored I would whine but now i pick up a deck of cards and make a trick or practice. Magic has mad... (see all)

-  matthew - USA, 

Let me tell you something. I have been searching and searching for a magic site that treats me well and has the right dvds and tricks a... (see all)

-  Reagan Fabry - Vail, AZ, U.S.A., 

I recently purchased Indecent by Wayne Houchin. I will first say the method is really clever. Once I received the effect and started pr... (see all)

-  Jon - Dallas, TX,